Behind the buzzwords: Content Curation

There are many ways to describe what ShiftCentral analysts do; one of the more trendy terms these days is content creation. Put simply, we scour content – media stories, blog posts, social media conversations, financial reports, annual reports, and ...

There are many ways to describe what ShiftCentral analysts do; one of the more trendy terms these days is content creation. Put simply, we scour content – media stories, blog posts, social media conversations, financial reports, annual reports, and more – to provide our clients with tailored results. We filter out the noise of the Internet. And there’s a lot of noise.

The vast amount of information available in today’s world is astounding. A study in 2011 suggested it’s doubling about every two years or less. Trying to stay on top of what’s current is a full time job; one that more and more organizations are outsourcing.

Computer programs are becoming increasingly adept at filtering these vast amounts of data, but refining it is only the first step. Just as a museum curator sifts through his collections to find the most compelling stories, leaving hundreds of bits of detail in the archives, a content curator draws on the available information to create a relevant, digestible reading experience for the client.

Perhaps this analogous role of the museum curator speaks to why many of ShiftCentral’s analysts have backgrounds in history, English literature, and journalism. The skill set required to review and organize information is one that comes naturally to those vocations; add to that an interest in current events, the economy, and business strategy, and you have a powerful research tool. The problem isn’t too much information, it’s not having a guide along the journey – a curator for your own personal exhibit.

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