Forest Laboratories

The Client

Forest Laboratories (now Allergan), headquartered in Dublin, Ireland, is a unique, global pharmaceutical company and a leader in a new industry model – Growth Pharma. The company is focused on developing, manufacturing and commercializing innovative branded pharmaceuticals, high-quality generic and over-the-counter medicines and biologic products for patients around the world.

The Opportunity

Forest Laboratories is a leading, fully integrated, specialty pharmaceutical company largely focused on the U.S. market. Its Global Commercial Assessment team was tasked with designing and implementing a global integrated market intelligence program that could not only support brand leaders working across seven therapeutic areas, but also its corporate executives that required a holistic view into its business, competitive landscape, and industry dynamics.

The Collaboration

A brief one-month proof of concept pilot was enough to convince Forest leadership that aggregators and listening platforms were no match for ShiftCentral’s agency model with human-powered intelligence.

During the rigorous upfront discovery process, ShiftCentral’s life science team worked closely with Forest’s Commercial Assessment team and individual brand teams to map out a blueprint that would ensure no relevant competitive developments were missed. This was, after all, one of the advantages of working with an agency; there was no room for error.

The Result

Following the discovery process, ShiftCentral leveraged its proprietary Market Intelligence Center platform to disseminate hand-crafted insights in a holistic, yet segmented manner. ShiftCentral published seven daily intelligence briefings, each delivered to the appropriate brand team stakeholders and their respective PR/marketing agency partners. ShiftCentral’s publishing platform also allowed it to deliver a comprehensive briefing to the corporate executives who needed it. In the spirit of always operating from a position of knowledge, ShiftCentral also published high-priority alerts throughout the day, ensuring no relevant competitive or regulatory developments were missed.

Added Value

Lastly, ShiftCentral leveraged the knowledge database it built for Forest to deliver other tactical intelligence products in a time and cost-efficient manner. As a complement to the ongoing daily briefings and alerts, ShiftCentral delivered quarterly pipeline competitive landscape reports, share of voice reports, as well as quarterly competitor earnings call reporting.

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