It includes tools and techniques that answer questions such as: What are my competitors doing? Where is my market heading? And, what is the best path to growth?
From current awareness programs to deep dive reports on organizations and industry sectors, and strategic assessments (such as five forces/four corners, PESTLE, SWOT, etc.) to scenario planning, quality competitive intelligence drives strategic business growth.
It encompasses tracking your competitors and the overall marketplace – for competitors that could be new product launches, marketing campaigns, personnel moves, structural changes, financial reports, media coverage, and more. Industry trends include consumer drivers, value chain dynamics, macroeconomic forces, innovation and disruption. Things that, when analyzed by a trained mind, can help you navigate the road ahead.
We’re increasingly being tasked to support both proactive and reactive intelligence needs of our clients. A hybrid model of competitive intelligence briefings on on-demand research has become the new normal.
Curated, well-written daily/weekly competitive intelligence briefs tailored to your unique requirements.
Dedicated analyst that understands your industry and competitive landscape.
Discovery phase to define custom key intelligence topics and search parameters.
Agility and flexibility to adjust scope as priorities change.
Deeper dives available to answer specific questions.
Access for your entire team to ShiftCentral’s Competitive Intelligence Platform, which includes all of your curated intelligence, tagged and archived with your unique taxonomy.